The opening ceremony of any Olympic session is a chance for the host country to brag about how swell they are. They typically highlight the achievements they feel good about - Industrial Revolution, spy thrillers (Mary Popp- er, James Bond) - and ignore the ones they don't - Luddites, cesspool journalism, globe-spanning colonialism, etc. So I'm mildly surprised they remembered TB-L, but it's completely in line with the event. And as for participating - come on, the guy's human, who's going to walk away from that kind of ego boost?
It's all a marketing exercise. 'Nuff said.
"Xoraxia392's Scandalous Mind Meld with the Cynerian Ambassador Exposes Her Surgically Enhanced Insectoid Ovipositor!"
I, for one, welcome our surgically enhanced insectoid overlords! Like the man said, "we'll make great pets."