How would you characterize Apple's ads over the years? ("1984," congratulating MSFT on Win95, etc)
I'm probably not the target customer for Apple products, but I personally don't like too many of the supposedly iconic Apple ads. I get that the 1984 concept was interesting, but I certainly don't think it one of the greatest ads of all time. Ditto for the Mac vs Pc ads. And the "Welcome, IBM" ad... That's the kind of pomposity I don't care much for.
That said, I did like the think different ads. I've seen them a couple of times and that's enough, however.
I liked the rs/6000 print ads with Hagar the Horrible
no one ever talks much about them, but I like the simplicity and directness of period IBM ads, with that bit of humour big blue was able to incorporate into them.