Everything Else

Google -> Alphabet

Oskar45 avatar
Oskar45
From Vienna, Austria
Who joined Dec. 5, 2005, 2:35 a.m.
Wrote the following at Aug. 26, 2015, 9:47 a.m...
Do you think that this is a wise step? "Just google" was a common household phrase. Now what will it be in the future? "Just alphabetize"? Ridiculous ... Totally stupid!
If man would have been created out of the rib of a woman - how different would the world be?
Trippynet avatar
Trippynet
From Scotland, UK
Who joined Aug. 15, 2013, 6:22 a.m.
Wrote the following at Aug. 26, 2015, 9:50 a.m...
Google's name won't be changing. What they've done is create a new holding company called Alphabet to oversee various different Google businesses (and others) owned by the company. Google will therefore become a subsidiary of Alphabet and will almost certainly retain the Google branding.

The Wikipedia page about it is worth a read for more info.
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hamei
From over the rainbow
Who joined Feb. 24, 2004, 4:10 p.m.
Wrote the following at Aug. 26, 2015, 6:21 p.m...
Trippynet wrote: Google's name won't be changing. What they've done is create a new holding company called Alphabet to take advantage of various tax dodges they bought from Congress so the company doesn't have to pay 35% income taxes like normal human beings and the other worthless 'little people'.


Fixed that for you :P
Juliet ! the dice were loaded from the start ...
Oskar45 avatar
Oskar45
From Vienna, Austria
Who joined Dec. 5, 2005, 2:35 a.m.
Wrote the following at Aug. 27, 2015, 1:37 a.m...
Btw, google (sic!) "alphabet company" to find a few others named "Alphabet" ...
If man would have been created out of the rib of a woman - how different would the world be?
Trippynet avatar
Trippynet
From Scotland, UK
Who joined Aug. 15, 2013, 6:22 a.m.
Wrote the following at Aug. 27, 2015, 2:03 a.m...
hamei wrote: Fixed that for you :P


Ta! I thought my version didn't quite look right :D
Systems in use:
:Fuel: - Lithium : R14000 600MHz CPU, 4GB RAM, V10 Graphics, 36GB 15k HDD & 300GB 10k HDD, New/quiet fans, IRIX 6.5.30
:Indigo2IMP: - Nitrogen : R10000 195MHz CPU, 384MB RAM, SolidIMPACT Graphics, 36GB 15k HDD & 300GB 10k HDD, New/quiet fans, IRIX 6.5.22
Other systems in storage: :O2: x 2, :Indy: x 2
smj avatar
smj
From Berkeley, CA, USA, NA, Earth, Sol
Who joined Nov. 12, 2007, 7:54 p.m.
Wrote the following at Aug. 27, 2015, 3:27 p.m...
You're nuts if you think they weren't getting every possible tax break already.

My take: It's an organizational change that lets Larry and Sergey continue chasing whatever new/random thing they want, but the top lieutenants get recognition as CEOs of their own operations while staying within the Google/Alphabet fold.

It's tempting to think that armchair analysts would stop worrying that every new seemingly hare-brained scheme they start chasing will somehow destabilize Google's advertising operations, but that's pretty unlikely - in the absence of real issues, some people create things to worry about as needed.
Then? :IRIS3130: ... Now? :O3x02L: :A3504L: - :A3502L: :1600SW: +MLA :Fuel: :Octane2: :Octane: :Indigo2IMP: ... Other: DEC :BA213: :BA123: Sun , DG AViiON , NeXT :Cube:
guardian452 avatar
guardian452
From Kentucky, United States
Who joined Aug. 21, 2007, 10:12 p.m.
Wrote the following at Sept. 3, 2015, 3:21 a.m...
Looks like google has done a new-sgi with their logo. Too bad they didn't spend some money on a typeface like sgi did, what is that MS arial?

As tasteful as a...
Google: Don't Be Evil.
Apple: Don't Be Greedy.
Microsoft: Don't Be Stupid.